The emergence of omnichannel supply chain

Author:
Date: 15-01-2016

The current economy and the rapid evolution of e-commerce have constrained the companies to change in order to better respond to customers’ expectations and to offer them the most pleasant experience regardless of the chosen channel. A successful business has to use all the available channels to reach the customer and to keep track with any innovation in this field, even if these succeed in such a fast pace.

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