The Ultimate Tool for the Medical Representative
With Entersoft Mobile® Medical Representative, a Medical Representative has access through smartphones and tablet devices to all the information he needs about the places he visits and related to the products he promotes, as if he was in the office. The system supports all the peculiarities of this demanding market, uniquely collaborating with Entersoft CRM® to manage the large amount of information required and to describe the organizational structure of all healthcare providers and health professionals monitored by medical representatives. The implementation of (CRM) processes is seamless and automated with: action guides, application of promotional tasks, easy completion of marketing research and utilization of their results for decision making and for subsequent actions.
▷ Definition and management of products and drugs: active substance, action, disease, side effects and contraindications.
▷ Medical visits: Targeting and creating a cycle visit plan, health professionals, clinic, selling to groups. Automatic creation of hospital visit plans with selection of healthcare professionals at the end of visits. The history of visits to the same place is instantly available. View the actions to be taken next.
▷ Visit guide:hierarchy of presentation of medicines and information according to specialty, interests, type of health organization.
▷ Evaluation of medical visit: type of response (positive-negative-neutral), history of previous drug responses.
▷ Survey data collection: multiple question types per module, mandatory questions, complaints, product response, statistical analysis of responses.
▷ Easy filling of expense items for representatives.
▷ Registration (participation) in conferences.
▷ Healthcare organizations tab by levels: clinic, division, sector.
▷ Healthcare professionals tab with workplace roles, multiple specialties, interests.
Statistical Data and Indicators (dashboards)
▷ Business Intelligence: ABC Models, RFM Analysis and Market Segmentation.
▷ The coverage rate of the visiting area, goal achievement degree, average number of visits and daily summary, topics discussed, goal progress on ABC, view information for area of responsibility.
▷ Sales analysis screen: comparison of pharmacy sales and healthcare professional responses for a specific area, also displayable on a map.
▷ Special lists, prepared for submission to control bodies (for example, the system for the transmission of sales data for pharmaceutical products to the EOF.